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Fast Response Times Are Essential! Here’s Why
How quickly do you answer the phone when customers call you? Do you send them through a call tree first? When you get an email for a quote, do you reply back within minutes, hours, or days? What about...
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6 Tips for Making the Most of Your Trade Show Season
Trade shows are a tried-and-true tactic for showcasing what your business can do. There’s also just no substitute for meeting with prospects in person, chatting about their goals, your services, and...
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What Role Should Print Material Play in Your Marketing?
There’s no doubt about it. We live in a digital world, with digital media pressing in all around us. Marketing strategies are rapidly changing too, accommodating and keeping up with the times. 25...
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Are Blogs Still Relevant?
Well, since you’re reading this, I guess you already know where we stand! But in all seriousness, this is a huge question, especially as best practices for online marketing continue to evolve. The...
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Don’t Be Afraid To Charge What You’re Worth!
I’ve had many, many interactions over the years with business owners who are excellent craftsmen but struggle to make a living running a home improvement business. They do good work, offer fantastic...
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Women in the Trades: Celebrate Your Diverse Workforce!
In broad terms, there is a critical hiring shortage in the trades. Many of my clients are holding job fairs, making huge social media pushes/promotions, offering incentives and signing bonuses, and...
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Social Selling: Is Facebook Messenger Worth Your Time?
We recently posted on social media about using Facebook Messenger to curate leads, and asked what YOU do. Is Messenger part of your social media plan, or not? The results were mixed. Some folks said...
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The Difference Between a Salesperson and a Professional Salesperson
As you may already know, I literally grew up in the painting industry. Over the decades (including 20+ years as an adult working and observing behind the scenes), I have seen my fair share of...
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Just Writing a Check for Marketing Won’t Grow Your Business
If you pay it, they will come… right? I’ve seen many contractors over the years write hefty checks to print publications, specialized internet marketing vendors, and even me in the hopes that just by...
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Remember To Update Your Google My Business Hours and Info
In May of 2018, Adam Zobel wrote a blog explaining all about Google My Business. He also made it clear that it is not the same as Google+. Please take a moment to read his post from last year, and...
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Should You Use Stock Photos in Your Social Media Marketing?
I recently got off the phone with a new client, and in the course of the call we discussed social media strategy, photos, and video content for his commercial painting company. He raised an awesome...
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My Resolution? Talk Less, Listen More, and Stay Positive!
While reading the book “Letters to the Church” by Francis Chan over the Christmas holiday season, I was reminded by the author of how easy it is for people (all of us) to be critical. Thanks to the...
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6 Tips for Getting Painting Leads Through the Winter Months
Well, we’ve hit that time of year… People are doing more online shopping for gifts, toys, and holiday specials than they are for painting services. Nearly across the board our painting clients are...
View ArticleHiring Tips for Painters: Create Demand for Your Job Supply!
David and I have been receiving more and more requests for help with hiring efforts. From California to New York, Alabama to Oregon, painting companies need quality applicants, and many needed them...
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Changes To Your Facebook Business Page Are Coming August 24, 2018!
Don’t worry. Nothing too scary, but this is important to know! You may recall that Facebook recently DECREASED the reach of organic (unpaid) posts on company pages. If you missed out on the breakdown...
View ArticleHire Estimators Who Have Social Media Experience
If you are looking to hire a salesperson (estimator) for your home improvement business, may I suggest that you strongly consider this prerequisite: Make sure the prospective estimator has some...
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When Trying To Connect On LinkedIn, Don’t Do This…
Dear LinkedIn Connection, I received your request to connect with me here on LinkedIn. I normally review each request before approving the connection. My first few years on LinkedIn, I thought it was...
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How Much Does It Cost To …
Where I live in Maryland, most homeowners have asphalt driveways, not concrete. I have one as well! It starts out as a single driveway (for 1 car) and ends up at the garage accommodating two cars....
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How Do You Motivate Your Team? An Interview with Kevin Nolan
Exploring the Ideas of Accountability, Reward, and Response We as human beings respond to things. I know. That sounds like an incredibly simplistic statement, but when you slow down and think about...
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30 Year Employees Don’t Exist Anymore
Always Be Recruiting The number one problem I have been hearing about from clients this year is not a lack of leads. No, leads have been strong across the U.S. The problem has been a lack of good...
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